Taylor's Library Banner
Image from Google Jackets

Promotional culture : advertising, ideology, and symbolic expression / Andrew Wernick.

By: Series: Theory, culture & society | Theory, culture & society (Unnumbered)Publication details: London : SAGE, 1991Description: ix, 208 p. : ill. ; 24 cmISBN:
  • 0803983913 (pbk.)
Subject(s): DDC classification:
  • 659.1042 WER
Contents:
1. Imaging commodities - 2. Adverstising as ideology - 3. (Re-)imaging gender: the case of men - 4. (Re-)imaging technology: the case of cars - 5. Advertising media and the vortex of publicity - 6. Promotional politics - 7. The promotional university - 8. The promotional condition of contemporary culture - Bibliographic references - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8

 659.1042 WER (Browse shelf(Opens below)) 1 Available SLASx,21001,03,RA 5000033198

Includes bibliographical references (p. [199]-203) and index.

1. Imaging commodities - 2. Adverstising as ideology - 3. (Re-)imaging gender: the case of men - 4. (Re-)imaging technology: the case of cars - 5. Advertising media and the vortex of publicity - 6. Promotional politics - 7. The promotional university - 8. The promotional condition of contemporary culture - Bibliographic references - Index.