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Pictorial metaphor in advertising / Charles Forceville.

by Forceville, Ch. (Charles).

Publisher: London ; New York : Routledge, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 FOR] (1).
Pictorial metaphor in advertising [electronic resource] / Charles Forceville.

by Forceville, Ch. (Charles) | ebrary, Inc.

Publisher: London ; New York : Routledge, 1998Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.1] (1).
Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.

by Johnson, Fern L.

Publisher: London : Routledge, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 JOH] (2).
The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally.

by Jhally, Sut.

Publisher: New York ; London : Routledge, 1990Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 JHA 1990] (3).
Promotional culture : advertising, ideology, and symbolic expression / Andrew Wernick.

by Wernick, Andrew.

Publisher: London : SAGE, 1991Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1042 WER] (1).