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The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally.

By: Jhally, Sut.
Publisher: New York ; London : Routledge, 1990Description: 225 p. : ill. ; 23 cm.ISBN: 041590353X (pbk.); 9780415903530 (pbk.); 0312002114.Subject(s): Advertising -- Social aspects | Symbolism in advertisingDDC classification: 659.1042
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7

659.1042 JHA 1990 (Browse shelf) Available SOMAC,37000,03,CL 5000024668
Main Collection Taylor's Library-TU
659.1042 JHA (Browse shelf) 1 Available SOMAC,37000,02,GR 5000048605
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7

659.1042 JHA (Browse shelf) 1 Available SOMAC,37000,03,CL 5000109663

Originally published: St. Martin's Press, 1987.

Includes bibliographical references (p. [206]-221) and index.