Jhally, Sut.
The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally. - New York ; London : Routledge, 1990. - 225 p. : ill. ; 23 cm.
Originally published: St. Martin's Press, 1987.
Includes bibliographical references (p. [206]-221) and index.
041590353X (pbk.) 9780415903530 (pbk.) 0312002114
Advertising--Social aspects.
Symbolism in advertising.
659.1042 / JHA
The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally. - New York ; London : Routledge, 1990. - 225 p. : ill. ; 23 cm.
Originally published: St. Martin's Press, 1987.
Includes bibliographical references (p. [206]-221) and index.
041590353X (pbk.) 9780415903530 (pbk.) 0312002114
Advertising--Social aspects.
Symbolism in advertising.
659.1042 / JHA