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Kotler marketing strategy in the digital age / Milton Kotler, Tiger Cao, Sam Wang, Collen Qiao, KMG China ; translated by Yuheng Zhang.

By: Contributor(s): Language: English Original language: Chinese Publisher: Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., 2020Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789811216985
  • 9811216983
Uniform titles: 数字时代的营销战略. English Uniform titles:
  • Shu zi shi dai de ying xiao zhan lüe. English
Subject(s): Genre/Form: Additional physical formats: Print version:: Kotler marketing strategy in the digital age.DDC classification:
  • 658.8/72 23
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library - Perpetual(TU) 658.8/72 (Browse shelf(Opens below)) e-book SOMMx,44003,03,RA,PPT

"Originally published in Chinese by China Machine Press, copyright © China Machine Press, 2017"--Title page verso.

Includes index.

Print version record.