Taylor's Library Banner
Image from Google Jackets

Services marketing : integrating customer focus across the firm.

By: Contributor(s): Publisher: New York, NY : McGraw Hill LLC, [2024]Copyright date: ©2024Edition: Eighth edition / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende; International student editionDescription: xxvi, 531 pages : illustrations (black and white) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.8 ZEI 2024
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 658.8 ZEI 2024 (Browse shelf(Opens below)) Available SOMMx,93601,03,RA|SOMMx,83607,03,RA|SOMMx,93614,03,RA|SOMMx,83608,03,RA 5000179721

This edition also issued in print: 2024.

Previous edition: published as by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 2018.

"This international student edition is for use outside of the U.S."--Front cover.

Includes bibliographical references and index.