Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices / Shreefal S. Mehta.
Publication details: Cambridge : Cambridge University Press, c2008.Description: xxiii, 335 p. : ill. ; 26 cmISBN:- 9780521870986 (hbk.)
- Biomedical engineering -- Marketing
- Biomedical engineering -- Patents
- Pharmaceutical biotechnology industry -- Marketing
- Pharmaceutical biotechnology -- Patents
- Medical instruments and apparatus -- Marketing
- Medical instruments and apparatus -- Patents
- Biomedical engineering -- Marketing -- Case studies
- Pharmaceutical biotechnology industry -- Marketing -- Case studies
- Medical instruments and apparatus -- Marketing -- Case studies
- 660.60688 MEH
Includes bibliographical references and index.
1. The biomedical drug, diagnostic, and devices industries and their markets. - 2. Markets of interest and market research steps. - 3. Intellectual property, licensing, and business models. - 4. New product development (NPD). - 5. The regulated market: gateway through the FDA. - 6. Manufacturing. - 7. Reimbursement, marketing, sales, and product liability.