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Advertising / by John Dunn

By: Series: Publication details: San Diego, Calif. : Lucent Books, c1997.Description: 112 p. : ill. ; 24 cmISBN:
  • 1560061820
Subject(s): DDC classification:
  • 659.1 DUN
Contents:
Introduction. - Ch. One. The function of advertising. - Ch. Two. Advertising tactics. - Ch. Three. Truth in advertising. - Ch. Four. Advertising and politics. - Ch. Five. Advertising and politics. - Ch. Six. Advertising and the issue of free speech. - Suggestions for further reading. - Works consulted. - Index. - About the author. - Picture credits.
Summary: Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TC

Floor 4, Shelf 40 , Side 1, TierNo 7, BayNo 2

 659.1 DUN (Browse shelf(Opens below)) 1 Available GENxx,GENxx,03,GR 5000101715

Introduction. - Ch. One. The function of advertising. - Ch. Two. Advertising tactics. - Ch. Three. Truth in advertising. - Ch. Four. Advertising and politics. - Ch. Five. Advertising and politics. - Ch. Six. Advertising and the issue of free speech. - Suggestions for further reading. - Works consulted. - Index. - About the author. - Picture credits.

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.