| 000 -LEADER |
|---|
| fixed length control field |
01175cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls002256760 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306153852.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1997 caua 00 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1560061820 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201402241703 |
| Level of effort used to assign nonsubject heading access points |
shuhada |
| Level of effort used to assign subject headings |
201102181536 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200407271931 |
| -- |
VLOAD |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
DUN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dunn, John, |
| Dates associated with a name |
1949- |
| 9 (RLIN) |
203825 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising / |
| Statement of responsibility, etc. |
by John Dunn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San Diego, Calif. : |
| Name of publisher, distributor, etc. |
Lucent Books, |
| Date of publication, distribution, etc. |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
112 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Lucent overview series |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction. - Ch. One. The function of advertising. - Ch. Two. Advertising tactics. - Ch. Three. Truth in advertising. - Ch. Four. Advertising and politics. - Ch. Five. Advertising and politics. - Ch. Six. Advertising and the issue of free speech. - Suggestions for further reading. - Works consulted. - Index. - About the author. - Picture credits. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Form subdivision |
Juvenile literature. |
| 9 (RLIN) |
203826 |
| 920 ## - Programme |
|---|
| Programme |
GEN : 103060 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
22575 |
| Koha biblioitemnumber |
22575 |
