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Advertising / by John Dunn

By: Dunn, John, 1949-.
Series: Publisher: San Diego, Calif. : Lucent Books, c1997Description: 112 p. : ill. ; 24 cm.ISBN: 1560061820.Subject(s): Advertising -- Juvenile literatureDDC classification: 659.1
Contents:
Introduction. - Ch. One. The function of advertising. - Ch. Two. Advertising tactics. - Ch. Three. Truth in advertising. - Ch. Four. Advertising and politics. - Ch. Five. Advertising and politics. - Ch. Six. Advertising and the issue of free speech. - Suggestions for further reading. - Works consulted. - Index. - About the author. - Picture credits.
Summary: Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TC
659.1 DUN (Browse shelf) 1 Available GENxx,GENxx,03,GR 5000101715

Introduction. - Ch. One. The function of advertising. - Ch. Two. Advertising tactics. - Ch. Three. Truth in advertising. - Ch. Four. Advertising and politics. - Ch. Five. Advertising and politics. - Ch. Six. Advertising and the issue of free speech. - Suggestions for further reading. - Works consulted. - Index. - About the author. - Picture credits.

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.