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Global logic : the challenge of globalisation for Southeast Asian business / Christopher Reynolds

By: Publication details: Singapore : Prentice Hall, 2002.Description: 433 p. : ill. ; 23 cmISBN:
  • 0130093181 (pbk.)
Subject(s): DDC classification:
  • 338.70959 REY
Contents:
Preface. - Acknowledgements. - Acronyms. - Introduction: Challenges to Convertional Wisdom. - 1. A Review of the Growth of Global Business. - 2. Globalisation Defined. - 3. The Southeast Asian Economic Miracle and International Trade Theory. - 4. The Growth of Regionalism. - 5. Global Finance and Southeast Asia. - 6. Southeast Asian Business Systems. - 7. The Financial Crisis as a 'Critical Event" for the Guanxi Business System. - 8. Redefining Conpetition. - 9. A Global Management Approach. - 10. A Global Marketing Approach. - 11. Global Business Stratedies for Southeast Asian Business. - 12. Engaging the Future: Critical Conversations for Southeast Asian Business. - Index.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 3, Shelf 7 , Side 1, TierNo 5, BayNo 2

 338.70959 REY (Browse shelf(Opens below)) 1 Available SHTEx,60001,03,GR 5000042069

Preface. - Acknowledgements. - Acronyms. - Introduction: Challenges to Convertional Wisdom. - 1. A Review of the Growth of Global Business. - 2. Globalisation Defined. - 3. The Southeast Asian Economic Miracle and International Trade Theory. - 4. The Growth of Regionalism. - 5. Global Finance and Southeast Asia. - 6. Southeast Asian Business Systems. - 7. The Financial Crisis as a 'Critical Event" for the Guanxi Business System. - 8. Redefining Conpetition. - 9. A Global Management Approach. - 10. A Global Marketing Approach. - 11. Global Business Stratedies for Southeast Asian Business. - 12. Engaging the Future: Critical Conversations for Southeast Asian Business. - Index.

International Business Fundamental : BBB4M