Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.
Publication details: Oxford : Butterworth-Heinemann, c2006.Edition: 2nd edDescription: xiv, 401 p. : ill. ; 25 cmISBN:- 9780750667463 (pbk.)
- 075066746X (pbk.)
- 658.802 MAC
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 MAC (Browse shelf(Opens below)) | 1 | Available | TBSxx,34001,03,CL | 5000019721 |
Previous ed.: published as Marketing planning for services. 1996.
Includes bibliographical references (p. 387-391) and index.
British Degree Programme : UMKC7Q-2