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Sport & event marketing / Nigel Pope, Doug Turco

By: Contributor(s): Publication details: Roseville, N.S.W. : McGraw-Hill Australia, c2001Description: vi, 222 p. : ill. ; 24 cmISBN:
  • 0074708112 (pbk.)
Other title:
  • Sport and event marketing
Subject(s): DDC classification:
  • 796.0698 POP
Contents:
Foreword. - Preface. - Acknowledgments. - 1. Introduction and overview. - 2. Marketing in the sport and event industries. - 3. Consumer behaviour. - 4. Business-to-business marketing. - 5. Services marketing. - 6. Managing services. - 7. Marketing communications. - 8. Event sponsorship. - 9. Event endorsement. - 10. Pricing, ticketing and attendance. - 11. Merchandising, licences and concessions. - 12. Event tourism. - 13. Research in event marketing. - Index.
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Foreword. - Preface. - Acknowledgments. - 1. Introduction and overview. - 2. Marketing in the sport and event industries. - 3. Consumer behaviour. - 4. Business-to-business marketing. - 5. Services marketing. - 6. Managing services. - 7. Marketing communications. - 8. Event sponsorship. - 9. Event endorsement. - 10. Pricing, ticketing and attendance. - 11. Merchandising, licences and concessions. - 12. Event tourism. - 13. Research in event marketing. - Index.