Taylor's Library

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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

by Kahle, Lynn R | Close, Angeline.

Publisher: New York : Routledge, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 796.06/98] (1).
Sport & event marketing / Nigel Pope, Doug Turco

by Pope, Nigel | Turco, Doug [(j.a.)].

Publisher: Roseville, N.S.W. : McGraw-Hill Australia, c2001Other title: Sport and event marketing.Availability: Items available for loan: TC External Storage [Call number: 796.0698 POP] (1).
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Consumer behaviour in sport and events : marketing action / Daniel C. Funk.

by Funk, Daniel C.

Publisher: Amsterdam : Butterworth-Heinemann/Elsevier, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 796.0698 FUN 2008] (1).
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Ringkasan industri sukan di Malaysia

by Malaysia. Kementerian Belia dan Sukan.

Publisher: Putrajaya : Bahagian Industri Sukan, Kementerian Belia dan Sukan, 2012Other title: Ringkasan sukan sebagai penjana ekonomi.Availability: Items available for loan: Taylor's Library-TC [Call number: 338.4779609595 RIN 2012] (1), Taylor's Library-TU [Call number: 338.4779609595 RIN 2012] (1).
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The ultimate guide to sports marketing / Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt.

by Graham, Stedman | Neirotti, Lisa Delpy | Goldblatt, Joe Jeff, 1952- | Graham, Stedman. Ultimate guide to sport event management and marketing.

Edition: 2nd ed.Publisher: New York : McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 796.069 GRA 2001] (1).
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Developing successful sport marketing plans / David K. Stotlar.

by Stotlar, David Kent, 1952-.

Edition: 3rd ed.Publisher: Morgantown, WV : Fitness Information Technology, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 796.0698 STO 2009] (1).
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The Olympic Games effect : how sports marketing builds strong brands / John A. Davis

by Davis, John, 1960 February 17-.

Publisher: Singapore : John Wiley & Sons (Asia), c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 796.0698 DAV 2008] (1).
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The Olympic Games effect : how sports marketing builds strong brands / John A. Davis.

by Davis, John, 1960 February 17-.

Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 796.0698 DAV 2012] (1).
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Advanced theory and practice in sport marketing [electronic resource] / Eric C. Schwarz and Jason D. Hunter.

by Schwarz, Eric C | Hunter, Jason D | ScienceDirect (Online service).

Publisher: Amsterdam ; London : Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 796.0698] (1).
Consumer behaviour in sport and events [electronic resource] : marketing action / Daniel C. Funk.

by Funk, Daniel C | ScienceDirect (Online service).

Edition: 1st ed.Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 796.0698] (1).
Introduction to sport marketing [electronic resource] / Aaron C.T. Smith.

by Smith, Aaron, 1972-.

Edition: 1st ed.Publisher: Amsterdam ; Oxford : Elsevier/Butterworth-Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 796.0698] (1).
Relationship marketing in sports [electronic resource] / by Andre Buhler, Simon Chadwick, Gerd Nufer.

by Buhler, Andre | Chadwick, Simon, 1964- | Nufer, Gerd | ScienceDirect (Online service).

Publisher: Oxford : Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 796.0698] (1).
Sport facility operations management [electronic resource] : a global perspective / Eric C. Schwarz, Stacey A. Hall and Simon Shibli.

by Schwarz, Eric C | Hall, Stacey A | Shibli, Simon | ScienceDirect (Online service).

Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 613.7] (1).
Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.

by Kahle, Lynn R | Close, Angeline.

Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU [Call number: 796.0698] (1).
Sport marketing / Paul Blakey.

by Blakey, Paul.

Publisher: Exeter : Learning Matters, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.19796 BLA 2011] (1).
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