The Olympic Games effect : how sports marketing builds strong brands / John A. Davis
By: Davis, John
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Publisher: Singapore : John Wiley & Sons (Asia), c2008Description: x, 350 p. : ill. ; 24 cm.ISBN: 0470823666 (hbk.); 9780470823668 (hbk.).Subject(s): Olympics -- Economic aspects | Sports -- Marketing | Branding (Marketing)DDC classification: 796.0698
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 796.0698 DAV 2008 (Browse shelf) | 1 | Available | TBSxx,08010,02,GR | 5000106645 |
Includes bibliographical references (p. [321]-337) and index