Davis, John, 1960 February 17-
The Olympic Games effect : how sports marketing builds strong brands / John A. Davis - Singapore : John Wiley & Sons (Asia), c2008. - x, 350 p. : ill. ; 24 cm.
Includes bibliographical references (p. [321]-337) and index
0470823666 (hbk.) 9780470823668 (hbk.)
Olympics--Economic aspects
Sports--Marketing
Branding (Marketing)
796.0698 / DAV 2008
The Olympic Games effect : how sports marketing builds strong brands / John A. Davis - Singapore : John Wiley & Sons (Asia), c2008. - x, 350 p. : ill. ; 24 cm.
Includes bibliographical references (p. [321]-337) and index
0470823666 (hbk.) 9780470823668 (hbk.)
Olympics--Economic aspects
Sports--Marketing
Branding (Marketing)
796.0698 / DAV 2008