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Designing messages for development communication : an audience participation-based approach / Bella Mody ; illustrations by Mary Rolston Singh.

By: Contributor(s): Series: Communication and human values / series editors, Robert A. White, Michael TraberPublication details: New Delhi ; Newbury Park, Calif. : SAGE, 1991.Description: 211 p. : ill. ; 23 cmISBN:
  • 0803991061 (US-pbk.)
Subject(s): DDC classification:
  • 302.23091724 MOD
Contents:
Preface. - 1. Development communication. - 2. The invisible audience. - 3. Audience participation-based message design : the idea. - 4. Audience participation-based message design : implementation and ethics. - 5. Designing messages that communicate. - 6. How to research the audience. - 7. Audience-responsive topics. - 8. Audience-responsive message formats. - 9. Writing message specifications and objectives. - 10. Pretesting audience response. - 11. Summary. - Appendix. - Index. - About the author.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 5, BayNo 4

 302.23091724 MOD (Browse shelf(Opens below)) 1 Available SOMAC,09030,02,CL 5000046338

Includes index.

Preface. - 1. Development communication. - 2. The invisible audience. - 3. Audience participation-based message design : the idea. - 4. Audience participation-based message design : implementation and ethics. - 5. Designing messages that communicate. - 6. How to research the audience. - 7. Audience-responsive topics. - 8. Audience-responsive message formats. - 9. Writing message specifications and objectives. - 10. Pretesting audience response. - 11. Summary. - Appendix. - Index. - About the author.