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Auditing markets, products, and marketing plans / David Parmerlee.

By: Series: American Marketing Association marketing toolboxPublication details: Lincolnwood, Ill. : NTC Business Books, c2000.Description: xii, 193 p. : ill. ; 28 cmISBN:
  • 0658001337 (pbk.)
Subject(s): DDC classification:
  • 658.802 PAR
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 658.802 PAR (Browse shelf(Opens below)) 1 Available GENLS,GENLS,02,GR 5000019820

At head of title: American Marketing Association.