Taylor's Library

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Cases in public relations management / Raymond Simon, Frank Winston Wylie

by Simon, Raymond | Wylie, Frank Winston.

Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 SIM] (1).
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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.

by Schultz, Don E | Barnes, Beth E.

Edition: 4th ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 SCH] (3).
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Auditing markets, products, and marketing plans / David Parmerlee.

by Parmerlee, David.

Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PAR] (1).
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Media planning : a practical guide / Jim Surmanek.

by Surmanek, Jim.

Edition: 3rd ed.Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 SUR] (1).
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Competitive intelligence for the competitive edge [electronic resource] / Alan Dutka.

by Dutka, Alan F | ebrary, Inc.

Publisher: Lincolnwood, Ill. : NTC Business Books, c1999Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.4/7] (1).
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Preparing the marketing plan [electronic resource] / David Parmerlee.

by Parmerlee, David | ebrary, Inc.

Edition: New ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
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Was there a Pepsi generation before Pepsi discovered it ? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain

by Hollander, Stanley C | Germain., Richard.

Publisher: Ill. : NTC Business Books in Association with the American Marketing Association, c1992Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HOL] (1).
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Sales promotion essentials / Don E. Schultz, William A. Robinson, lion Petrison

by Schultz, Don E | Petrison, Lisa A [(j.a)] | Robinson, William A [(j.a)].

Edition: 2nd ed.Publisher: Illionis : NTC Business Books, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SCH] (1).
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Brand marketing / William M. Weilbacher.

by Weilbacher, William M.

Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WEI] (1).
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Creating & delivering winning advertising & marketing presentations / Sandra Moriaty & Tom Duncen.

by Moriaty, Sandra | Duncan, Tom (Thomas R.).

Edition: 2nd ed.Publisher: Lincolnwood, Ill. : NTC Business Books, 1995Other title: Creating and delivering winning advertising and marketing presentations.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8101 MOR] (1).
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Customer bonding : 5 steps to lasting customer loyalty / Richard Cross, Janet Smith

by Cross, Richard | Smith, Janet [(j.a)].

Publisher: Illionis ; NTC Business Books, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 CRO] (1).
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Direct marketing success stories : and the strategies that built the business / Bob Stone

by Stone, Bob.

Publisher: IL : NTC Business Books, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 STO] (1).
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Write on target : the direct marketer's copywriting handbook / Donna Baier Stein, Floyd Kemske

by Stein, Donna Baier | Kemske, Floyd, 1947-.

Publisher: Lincolnwood, Ill. : NTC Business Books, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 653.81 STE] (1).
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Madison Avenue U.S.A. : the extraordinary business of advertising and the people who run it / Martin Prager Mayer

by Mayer, Martin Prager.

Publisher: IL : NTC Business Books, 1992Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10973 MAY] (1).
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DAGMAR : defining advertising goals for measured advertising results / Solomon Dutka

by Dutka, Solomon.

Edition: 2nd ed.Publisher: IL : NTC Business Books, 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 659.11 DUT] (1).
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Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec

by Barban, Arnold M | Cristol, Steven M [(j.a.)] | Kopec, Frank J [(j.a.)].

Edition: 3rd ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 BAR] (12).
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Advertising media planning / Jack Z. Sissors, Lincoln Bumba.

by Sissors, Jack Z. ( Jack Zanville ) | Bumba, Lincoln.

Edition: 5th ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 SIS] (3).
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