Preparing the marketing plan [electronic resource] / David Parmerlee.
By: Parmerlee, David
.
Contributor(s): ebrary, Inc.
Series: American Marketing Association marketing toolbox: Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Edition: New ed.Description: xxiv, 223 p. : ill. ; 28 cm.Subject(s): Marketing -- Management | Strategic planningGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8 (Browse shelf) | Available |
At head of title: American Marketing Association.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.