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The fundamentals of hospitality marketing/ Steve Mawson

By: Publication details: London: Continuum, c2000.Description: vii, 116p. ; 22 cmISBN:
  • 0826448321
Subject(s): DDC classification:
  • 647.940688 MAW
Contents:
1. Introduction.- A. Finding out what the customer wants. 2. Market research: customers. 3. Market research: competitors and costs 3. Market segmentation.- B. Develop the product or services to match customer needs 5. Forecasting and planning. 6 Products and services.7 Place. 8 Price.- C. Tell the customer all about it : 9. Promotion. 10. Advertising. 11. Selling. 12 Branding. 13 Customer. 14. The future.- Conclusions.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

 647.940688 MAW (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,AD 5000028593

Includes index

1. Introduction.- A. Finding out what the customer wants. 2. Market research: customers. 3. Market research: competitors and costs 3. Market segmentation.- B. Develop the product or services to match customer needs 5. Forecasting and planning. 6 Products and services.7 Place. 8 Price.- C. Tell the customer all about it : 9. Promotion. 10. Advertising. 11. Selling. 12 Branding. 13 Customer. 14. The future.- Conclusions.