Mawson, Steve.
The fundamentals of hospitality marketing/ Steve Mawson - London: Continuum, c2000. - vii, 116p. ; 22 cm.
Includes index
1. Introduction.- A. Finding out what the customer wants. 2. Market research: customers. 3. Market research: competitors and costs 3. Market segmentation.- B. Develop the product or services to match customer needs 5. Forecasting and planning. 6 Products and services.7 Place. 8 Price.- C. Tell the customer all about it : 9. Promotion. 10. Advertising. 11. Selling. 12 Branding. 13 Customer. 14. The future.- Conclusions.
0826448321
Hospitality industry--Marketing.
647.940688 / MAW
The fundamentals of hospitality marketing/ Steve Mawson - London: Continuum, c2000. - vii, 116p. ; 22 cm.
Includes index
1. Introduction.- A. Finding out what the customer wants. 2. Market research: customers. 3. Market research: competitors and costs 3. Market segmentation.- B. Develop the product or services to match customer needs 5. Forecasting and planning. 6 Products and services.7 Place. 8 Price.- C. Tell the customer all about it : 9. Promotion. 10. Advertising. 11. Selling. 12 Branding. 13 Customer. 14. The future.- Conclusions.
0826448321
Hospitality industry--Marketing.
647.940688 / MAW