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International marketing : strategy planning, market entry & implementation / Roger Bennett & Jim Blythe.

By: Contributor(s): Publication details: London : Kogan Page, 2002.Edition: 3rd edDescription: v, 362 p. : ill. ; 25 cmISBN:
  • 0749438088 (pbk.)
Subject(s): DDC classification:
  • 658.848 BEN
Contents:
Part I The global approach to marketing : 1. The nature of international marketing. 2. Strategic consideratins in international marketing. - Part II The trading environment : 3. International trade. 4. Regional analysis techniques. 5. North Atlantic countries. 6. China, Asia Pacific, Japan and Oceania. 7. Third World countries. - Part III Organizing for international markets : 8. Internatinal marketing research. 9. Market screening techniques. 10. Entering international markets. 11. Export methods and procedures. 12. International and global products. 13. International and global pricing approaches. 14. International advertising. 15. Below-the-line marketing communication. 16. Future developments in global marketing.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 2

 658.848 BEN (Browse shelf(Opens below)) 1 Available SHTEx,35050,04,GR 5000042887

Includes bibliographical references (p. [352]-354) and index.

Part I The global approach to marketing : 1. The nature of international marketing. 2. Strategic consideratins in international marketing. - Part II The trading environment : 3. International trade. 4. Regional analysis techniques. 5. North Atlantic countries. 6. China, Asia Pacific, Japan and Oceania. 7. Third World countries. - Part III Organizing for international markets : 8. Internatinal marketing research. 9. Market screening techniques. 10. Entering international markets. 11. Export methods and procedures. 12. International and global products. 13. International and global pricing approaches. 14. International advertising. 15. Below-the-line marketing communication. 16. Future developments in global marketing.