Taylor's Library

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Global marketing : a market-responsive approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 2nd ed.Publisher: Harlow, England ; Financial Times Prentice Hall, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 HOL] (1).
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International marketing : text and cases / Justin Paul, Ramneek Kapoor.

by Paul, Justin | Kapoor, Ramneek.

Edition: 2nd ed.Publisher: New Delhi : Tata McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 PAU 2012] (1).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 3rd ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 JOH] (1).
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International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed.Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 CAT] (4).
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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 10th edition.International edition.Publisher: Australia : South-Western, Cengage Learning, [2013]Copyright date: ©2013Availability: Items available for loan: TC External Storage [Call number: 658.84 CZI 2013] (1).
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International marketing : strategy planning, market entry & implementation / Roger Bennett & Jim Blythe.

by Bennett, Roger, 1948 Apr. 9- | Blythe, Jim.

Edition: 3rd ed.Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 BEN] (3).
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.

by Van Gelder, Sicco, 1964-.

Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 VAN] (1).
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International e-business marketing / Richard Fletcher, Jim Bell and Rod McNaughton.

by Fletcher, Richard, 1940- | Bell, Jim | McNaughton, Rod B.

Publisher: London : Thomson Learning, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 FLE] (2).
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An introduction to international marketing : a guide to going global / Keith Lewis and Matthew Housden.

by Lewis, Keith, 1940- | Housden, Matthew.

Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 LEW] (1).
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Global marketing / Svend Hollensen.

by Hollensen, Svend.

Edition: 8th edition.Publisher: Harlow, England : Pearson, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 HOL 2020] (1).
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Global marketing management system / Basil Janavaras, Minnesota State University, USA, Suresh George, Coventry University, UK.

by Janavaras, Basil J, 1943- [author.] | George, Suresh [editor.].

Edition: Second edition.Publisher: New Jersey : World Scientific Publishing Co. Pte. Ltd., [2017]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 JAN 2017] (1).
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