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International marketing : strategy planning, market entry & implementation / Roger Bennett & Jim Blythe.

By: Bennett, Roger, 1948 Apr. 9-.
Contributor(s): Blythe, Jim.
Publisher: London : Kogan Page, 2002Edition: 3rd ed.Description: v, 362 p. : ill. ; 25 cm.ISBN: 0749438088 (pbk.).Subject(s): Export marketingDDC classification: 658.848
Contents:
Part I The global approach to marketing : 1. The nature of international marketing. 2. Strategic consideratins in international marketing. - Part II The trading environment : 3. International trade. 4. Regional analysis techniques. 5. North Atlantic countries. 6. China, Asia Pacific, Japan and Oceania. 7. Third World countries. - Part III Organizing for international markets : 8. Internatinal marketing research. 9. Market screening techniques. 10. Entering international markets. 11. Export methods and procedures. 12. International and global products. 13. International and global pricing approaches. 14. International advertising. 15. Below-the-line marketing communication. 16. Future developments in global marketing.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 2

 658.848 BEN (Browse shelf) 1 Available SHTEx,35050,04,GR 5000042887
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 2

 658.848 BEN (Browse shelf) 1 Available SHTEx,70002,03,GR 5000043657
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 2

 658.848 BEN (Browse shelf) 1 Available SOMAC,37003,03,AD 5000036184

Includes bibliographical references (p. [352]-354) and index.

Part I The global approach to marketing : 1. The nature of international marketing. 2. Strategic consideratins in international marketing. - Part II The trading environment : 3. International trade. 4. Regional analysis techniques. 5. North Atlantic countries. 6. China, Asia Pacific, Japan and Oceania. 7. Third World countries. - Part III Organizing for international markets : 8. Internatinal marketing research. 9. Market screening techniques. 10. Entering international markets. 11. Export methods and procedures. 12. International and global products. 13. International and global pricing approaches. 14. International advertising. 15. Below-the-line marketing communication. 16. Future developments in global marketing.