Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
By: Johansson, Johny K
.
Series: The McGraw-Hill/Irwin series in marketing.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Edition: 3rd ed.Description: xviii, 654 p. : ill. ; 28 cm.ISBN: 0072471484.Subject(s): Export marketing -- Management | Export marketingDDC classification: 658.848
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 1 |
658.848 JOH (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019252 |
Includes bibliographical references and indexes.