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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Contributor(s): Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Description: xxvii, 538 p. ; 26 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.)ISBN:
  • 0131405462 (pbk.)
  • 013106052X (shrink-wrapped)
  • 013141528X (CD-ROM)
Other title:
  • Integrated advertising, promotion, and marketing communications
Subject(s): DDC classification:
  • 659.1 CLO
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Accompanying Material (Media Resource) Taylor's Library-TC 659.1 CLO (Browse shelf(Opens below)) 1 Available GENxx,GENxx,02,GR 1000124724

1 electronic optical disc (CD-ROM) : IMC PlanPro., 2nd ed. ISBN 013141528X.