Integrated advertising, promotion, and marketing communications / (Record no. 35423)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01149nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls003021577 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200306155016.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110218s2004 njua b 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131405462 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013106052X (shrink-wrapped) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013141528X (CD-ROM) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201102181247 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201102181247 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201102181245 |
| Level of effort used to assign classification | VLOAD |
| Level of effort used to assign subject headings | 201008231036 |
| Level of effort used to assign classification | muhammad_fadzli |
| -- | 200503311622 |
| -- | meena |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CLO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 12425 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications / |
| Statement of responsibility, etc. | Kenneth E. Clow, Donald Baack. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Integrated advertising, promotion, and marketing communications. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Pearson/Prentice Hall, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 538 p. ; |
| Dimensions | 26 cm. + |
| Accompanying material | 1 electronic optical disc (CD-ROM) (4 3/4 in.) |
| 525 ## - SUPPLEMENT NOTE | |
| Supplement note | 1 electronic optical disc (CD-ROM) : IMC PlanPro., 2nd ed. ISBN 013141528X. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 95158 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 200283 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| Relator term | (j.a.) |
| 9 (RLIN) | 12426 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | IMC PlanPro. |
| 920 ## - Programme | |
| Programme | GEN : 105041, CD100290 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Date last checked out | Copy number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Taylor's Library-TC | Taylor's Library-TC | 31/03/2005 | 1000124724 | 05/12/2019 | 02/12/2009 | 1 | Accompanying Material (Media Resource) | GENxx,GENxx,02,GR | |||||
| Withdrawn | Dewey Decimal Classification | Taylor's Library-TC | Taylor's Library-TC | 30/03/2009 | 13 | 5000066249 | 05/12/2019 | 01/07/2013 | 1 | Main Collection | GENxx,GENxx,02,GR |