Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
By: Clow, Kenneth E
.
Contributor(s): Baack, Donald [(j.a.)].
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Description: xxvii, 538 p. ; 26 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.).ISBN: 0131405462 (pbk.); 013106052X (shrink-wrapped); 013141528X (CD-ROM).Other title: Integrated advertising, promotion, and marketing communications.Subject(s): Advertising | Communication in marketingDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TC | 659.1 CLO (Browse shelf) | 1 | Available | GENxx,GENxx,02,GR | 1000124724 |
1 electronic optical disc (CD-ROM) : IMC PlanPro., 2nd ed. ISBN 013141528X.