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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty

By: Contributor(s): Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 6th edDescription: xxxi, 599 p. : col. ill. ; 28 cm. + 1 instructor's resource manual + 1 test item file + 1 overhead transparenciesISBN:
  • 0130477222 (hbk.)
  • 0131202065 (pbk., lntl. ed.)
  • 0131008838 (instructor's resource manual)
  • 0131004182 (overhead transparencies)
  • 0131004255 (test item file)
Other title:
  • Advertising : principles and practice
Subject(s): DDC classification:
  • 659.1 WEL
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 7

 659.1 WEL (Browse shelf(Opens below)) 1 Available SHTEx,70005,03,GR | TDSxx,29006,03,RM | SOCxx,91602,03,RM 5000038313
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 7

 659.1 WEL (Browse shelf(Opens below)) 1 Available SLASx,05000,03,AD | TDSxx,29006,03,RM | SOCxx,91602,03,RM 5000146087
Teaching Resource Taylor's Library-TU 659.1 WEL (Browse shelf(Opens below)) Inst. resource manual 1 Available SLASx,05000,03,AD | TDSxx,29006,03,RM | SOCxx,91602,03,RM 5000165738
Teaching Resource Taylor's Library-TU 659.1 WEL (Browse shelf(Opens below)) Overhead transparencies 1 Available SLASx,05000,03,RM | TDSxx,29006,03,RM | SOCxx,91602,03,RM 5000187558

Instructor's resource manual : advertising: principles & practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty.

Overhead transparencies : advertising : principles and practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty.

Test item file: advertising : principles & practice, 6th ed. / William Wells, John Burnett and Sandra Moriarty.