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Revenue management: Hard-core tactics for market domination / Robert G. Cross.

By: Publication details: Ney York : Broadway Books, c1997.Description: xii, 276 p. : ill. ; 21 cmISBN:
  • 0767900332
Subject(s): DDC classification:
  • 658.1554 CRO
Contents:
Acknowledgments - Introduction - 1. Entropy, anorexia, and empty profits - 2. Finding the '"Lost" $300 million - 3. The core concepts of revenue management - 4. Case study: the attack of the laser fares - 5. The RM revolution - 6. Launching the revenue rocket - 7. Case study: national car rental's near- death experience - 8. What you don't know about revenue management could kill you! - 9. The marketing renaissance - List of interviewees - Author's note - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 24 , Side 2, TierNo 4, BayNo 3

 658.1554 CRO (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,GR 5000037083

Includes Index.

Acknowledgments - Introduction - 1. Entropy, anorexia, and empty profits - 2. Finding the '"Lost" $300 million - 3. The core concepts of revenue management - 4. Case study: the attack of the laser fares - 5. The RM revolution - 6. Launching the revenue rocket - 7. Case study: national car rental's near- death experience - 8. What you don't know about revenue management could kill you! - 9. The marketing renaissance - List of interviewees - Author's note - Index.