| 000 -LEADER |
|---|
| fixed length control field |
01162cam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003024959 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s1997 nyua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0767900332 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181501 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200512011301 |
| Level of effort used to assign classification |
pushpa |
| -- |
200511301452 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.1554 |
| Item number |
CRO |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cross, Robert G. |
| 9 (RLIN) |
226872 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Revenue management: |
| Remainder of title |
Hard-core tactics for market domination / |
| Statement of responsibility, etc. |
Robert G. Cross. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Ney York : |
| Name of publisher, distributor, etc. |
Broadway Books, |
| Date of publication, distribution, etc. |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 276 p. : |
| Other physical details |
ill. ; |
| Dimensions |
21 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Acknowledgments - Introduction - 1. Entropy, anorexia, and empty profits - 2. Finding the '"Lost" $300 million - 3. The core concepts of revenue management - 4. Case study: the attack of the laser fares - 5. The RM revolution - 6. Launching the revenue rocket - 7. Case study: national car rental's near- death experience - 8. What you don't know about revenue management could kill you! - 9. The marketing renaissance - List of interviewees - Author's note - Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Revenue management |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
20520 |
| 920 ## - Programme |
|---|
| Programme |
TCHT : 665461 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
38996 |
| Koha biblioitemnumber |
38996 |
