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Principles of electronic media / William R. Davie, James R. Upshaw.

By: Contributor(s): Publication details: Boston, MA : Pearson / Allyn and Bacon, c2006.Edition: 2nd edDescription: xix, 409 p. : ill. ; 24 cmISBN:
  • 0205449751 (pbk)
Subject(s): DDC classification:
  • 384 DAV
Contents:
Part 1: Introduction to electronic media - 1. Overview - 2. History of radio and television - 3. Cable and satellite - 4. Radio and television technology - 5. Digital domains -- Part 2: The business of electronic media - 6. The industry - 7. Programming and distribution - 8. Broadcast news - 9. The audience - 10. Advertising and promotions -- Part 3: Electronic media: a broader view - 11. Law - 12. Professional ethics - 13. Theory and research - 14. Public broadcasting - 15. The world.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 12 , Side 1, TierNo 1, BayNo 3

 384 DAV (Browse shelf(Opens below)) 1 Available SOMAC,37002,02,GR | SOMAC,91603,03,RM | SOMAC,37001,03,AD | SOMAC,91602,03,RM 5000031389

Part 1: Introduction to electronic media - 1. Overview - 2. History of radio and television - 3. Cable and satellite - 4. Radio and television technology - 5. Digital domains -- Part 2: The business of electronic media - 6. The industry - 7. Programming and distribution - 8. Broadcast news - 9. The audience - 10. Advertising and promotions -- Part 3: Electronic media: a broader view - 11. Law - 12. Professional ethics - 13. Theory and research - 14. Public broadcasting - 15. The world.