| 000 -LEADER |
|---|
| fixed length control field |
01310cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003025327 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163125.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 maua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0205449751 (pbk) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181313 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200512190931 |
| Level of effort used to assign classification |
pushpa |
| -- |
200512161421 |
| -- |
malathy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
384 |
| Item number |
DAV |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davie, William R., |
| Dates associated with a name |
1952- |
| 9 (RLIN) |
20680 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of electronic media / |
| Statement of responsibility, etc. |
William R. Davie, James R. Upshaw. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, MA : |
| Name of publisher, distributor, etc. |
Pearson / Allyn and Bacon, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 409 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Introduction to electronic media - 1. Overview - 2. History of radio and television - 3. Cable and satellite - 4. Radio and television technology - 5. Digital domains -- Part 2: The business of electronic media - 6. The industry - 7. Programming and distribution - 8. Broadcast news - 9. The audience - 10. Advertising and promotions -- Part 3: Electronic media: a broader view - 11. Law - 12. Professional ethics - 13. Theory and research - 14. Public broadcasting - 15. The world. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Broadcasting. |
| 9 (RLIN) |
227679 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Artificial satellites in telecommunication. |
| 9 (RLIN) |
227680 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet. |
| 9 (RLIN) |
227681 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Upshaw, Jim. |
| 9 (RLIN) |
227682 |
| 920 ## - Programme |
|---|
| Programme |
MCS(USM) : 202471 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
39429 |
| Koha biblioitemnumber |
39429 |
