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The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.

By: Publication details: Chicago, Ill. : McGraw-Hill, c2003.Description: xi, 260 p. ; 22 cmISBN:
  • 0071403159
Subject(s): DDC classification:
  • 659.1 CAP
Contents:
Preface - Introduction - Reminiscences from a Skybox overlooking the advertising arena - 1. And then there were four - 2. What to do when the money tree dies ? - 3. Advertising changes its tune - 4. Drowning in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - Integration: Key to the future - 9. Reinventing media and other variations on the theme - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertisng have a future ? Reference list - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6

 659.1 CAP (Browse shelf(Opens below)) 1 Available SOMAC,09030,03,RA 5000032773

Includes bibliographical references (p. 251-253) and Index.

Preface - Introduction - Reminiscences from a Skybox overlooking the advertising arena - 1. And then there were four - 2. What to do when the money tree dies ? - 3. Advertising changes its tune - 4. Drowning in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - Integration: Key to the future - 9. Reinventing media and other variations on the theme - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertisng have a future ? Reference list - Index.