Taylor's Library Banner
Image from Google Jackets

Pick me : breaking into advertising and staying there / Nancy Vonk and Janet Kestin.

By: Contributor(s): Series: Adweek bookPublication details: Hoboken, N.J. : Wiley, c2005.Description: xxiv, 216 p. ; ill, 23 cmISBN:
  • 0471715573 (pbk.)
  • 9780471715573 (pbk.)
Subject(s): DDC classification:
  • 659.1023 VON
Contents:
Foreword: Rick Boyko. - Preface. - Acknowledgments. - Introduction: The View from Down Here: Ignacio Oreamuno. - Part I: Breaking into advertising. - 1. Was I really Put on This Earth to Do Ads? - 2. School Daze. - 3. What's a Good Ad, Anyway? - 4. Portfolio Preparation: Like Giving Birth, Only More Painful. - 5. Getting a Job in This Lifetime: It Can be Done. - 6. Internships: Purgatory, Rip-Off, or Free Education? - 7. What Place Is Right For Me? Part II: You're the chosen one. Now what? - 8. Money-Not That You Care About that. - 9. Fear and Self-Loathing: Snap Out of It. - 10. Brainstorming Techniques (You're Going to Need Them). - 11. Awards. Yes, They Matter. How the Judges Decide. - 12. Boss Problems: Try Not to Kill Him. Or Sleep with Him. - 13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun? - 14. Copywriting. - 15. Art Direction. - 16. Account Executives: They're People, Too. - 17. Identity Crisis. - 18. Am I in the Wrong Place? - 19. Ethics in Advertising: Not Necessarily an Oxymoron. - 20. CD Life (Be careful what You Wish For) - 21. Women: The Vanishing Act. - 22. Age(ism): Is 39 the New 65? - 23. Staying Sane in an Insane Business. - 24. Miscellaneous: The Best Chapter of Any Book. - 25. Strangest Questions: Maybe Even better than Miscellaneous. Part III: But wait, there's more ! The gurus share years of collective wisdom, and embarrasing photos. - . 26. what I Know Now That I Wish I'd Known Then. - 27. What I Look for in a Junior. - 28. A Century Ago, We Were Juniors, Too. - Appendix: The Inspiration Grab Bag. - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7

 659.1023 VON (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,GR 5000032309
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 7

 659.1023 VON (Browse shelf(Opens below)) 1 Available SLASx,05000,02,GR 5000019436

Foreword: Rick Boyko. - Preface. - Acknowledgments. - Introduction: The View from Down Here: Ignacio Oreamuno. - Part I: Breaking into advertising. - 1. Was I really Put on This Earth to Do Ads? - 2. School Daze. - 3. What's a Good Ad, Anyway? - 4. Portfolio Preparation: Like Giving Birth, Only More Painful. - 5. Getting a Job in This Lifetime: It Can be Done. - 6. Internships: Purgatory, Rip-Off, or Free Education? - 7. What Place Is Right For Me? Part II: You're the chosen one. Now what? - 8. Money-Not That You Care About that. - 9. Fear and Self-Loathing: Snap Out of It. - 10. Brainstorming Techniques (You're Going to Need Them). - 11. Awards. Yes, They Matter. How the Judges Decide. - 12. Boss Problems: Try Not to Kill Him. Or Sleep with Him. - 13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun? - 14. Copywriting. - 15. Art Direction. - 16. Account Executives: They're People, Too. - 17. Identity Crisis. - 18. Am I in the Wrong Place? - 19. Ethics in Advertising: Not Necessarily an Oxymoron. - 20. CD Life (Be careful what You Wish For) - 21. Women: The Vanishing Act. - 22. Age(ism): Is 39 the New 65? - 23. Staying Sane in an Insane Business. - 24. Miscellaneous: The Best Chapter of Any Book. - 25. Strangest Questions: Maybe Even better than Miscellaneous. Part III: But wait, there's more ! The gurus share years of collective wisdom, and embarrasing photos. - . 26. what I Know Now That I Wish I'd Known Then. - 27. What I Look for in a Junior. - 28. A Century Ago, We Were Juniors, Too. - Appendix: The Inspiration Grab Bag. - Index.