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Marketing and sales strategies for hotels and travel trade / Jagmohan Negi.

By: Publication details: New Delhi : S. Chand & Co., 2002.Description: xvi, 374 p. : ill. (some col.) ; 25 cmISBN:
  • 8121920906
Subject(s): DDC classification:
  • 647.940688 NEG
Contents:
1. Introduction: hotel, tourism and travel market -- 2. Tourism, travel products and services -- 3. Concepts and philosophies of hotel - tourism - marketing -- 4. Planning and strategic marketing for hotels -- 5. Hotel-tourism information system and market research - 6. Marketing environment, tourist generating market and tourist behaviour -- 7. Competition in hotel and tourism business -- 8. Market segmentation -- 9. Developing market positions: tourism-hotel and product life-cycle -- 10. International tourism market and strategies -- 11. Development of new tourism - hotel products and services -- 12. Pricing strategies for hotel and travel products -- 13. Tourism marketing channels -- 14. Communication and marketing strategies -- 15. Advertising, sales promotion, public relation and personal selling -- 16. Selling of tourist products and serices -- 17. Marketing organisation and performance evaluation -- 18. Marketing for future.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

 647.940688 NEG (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,GR 5000038485

1. Introduction: hotel, tourism and travel market -- 2. Tourism, travel products and services -- 3. Concepts and philosophies of hotel - tourism - marketing -- 4. Planning and strategic marketing for hotels -- 5. Hotel-tourism information system and market research - 6. Marketing environment, tourist generating market and tourist behaviour -- 7. Competition in hotel and tourism business -- 8. Market segmentation -- 9. Developing market positions: tourism-hotel and product life-cycle -- 10. International tourism market and strategies -- 11. Development of new tourism - hotel products and services -- 12. Pricing strategies for hotel and travel products -- 13. Tourism marketing channels -- 14. Communication and marketing strategies -- 15. Advertising, sales promotion, public relation and personal selling -- 16. Selling of tourist products and serices -- 17. Marketing organisation and performance evaluation -- 18. Marketing for future.