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Travel and tourism public relations : an introductory guide for hospitality managers / Dennis E. Deuschl.

By: Publication details: Burlington, MA : Elsevier/Butterworth-Heinemann, c2006.Description: xxii, 183 p. ; 23 cmISBN:
  • 0750679115 (pbk.)
  • 9780750679114
Subject(s): DDC classification:
  • 338.4791 DEU
Contents:
1. The travel and tourism industry and PR's role in it - 2. PR at hotels and lodging establishments - 3. Restaurant public relations - 4. Transportation public relations - 5. Destination and tourism attraction PR - 6. What travel and tourism employers should understand about PR - Appendix A: Selected travel and tourism professional / trade associations -- Appendix B: The travel industry's PR response to 9/11 -- Appendix C: Selected travel and tourism print media (with circulations over 43,000) -- Appendix D: Selected U.S. Universities offering hospitality and tourism education ( and their concentrations ) -- Appendix E: Selected industry research/statistical sources -- Appendix F: Planning press trips that pay off -- Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 4, BayNo 3

 338.4791 DEU (Browse shelf(Opens below)) 1 Available SHTEx,35050,03,GR 5000041769

Includes index.

1. The travel and tourism industry and PR's role in it - 2. PR at hotels and lodging establishments - 3. Restaurant public relations - 4. Transportation public relations - 5. Destination and tourism attraction PR - 6. What travel and tourism employers should understand about PR - Appendix A: Selected travel and tourism professional / trade associations -- Appendix B: The travel industry's PR response to 9/11 -- Appendix C: Selected travel and tourism print media (with circulations over 43,000) -- Appendix D: Selected U.S. Universities offering hospitality and tourism education ( and their concentrations ) -- Appendix E: Selected industry research/statistical sources -- Appendix F: Planning press trips that pay off -- Index.