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Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.

Contributor(s): Publication details: Burlington, Mass. : Elsevier/Focal Press, c2006.Edition: 5th edDescription: xiv, 335 p. : ill. ; 23 cmISBN:
  • 0240807626 (pbk.)
  • 9780240807621
Uniform titles:
  • Promotion and marketing for broadcasting, cable, and the web.
Subject(s): DDC classification:
  • 384.550688 MED
Contents:
1. Promoting the media: scope and goals - 2. Marketing radio - 3. Local television promotion: news, syndication and sales - 4. Management, reserach and budgeting in promotion - 5. Designing on-air, print and online promotion - 6. Network television promotion - 7. Cable marketing and promotion - 8. New media promotion - 9. Promotion in public television and radio - 10. Global promotion and marketing of televisiion - Glossary -Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 12 , Side 1, TierNo 4, BayNo 3

 384.550688 MED (Browse shelf(Opens below)) 1 Available SOMAC,37002,02,GR 5000031206

Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.

Includes bibliographical references (p. 321-323) and index.

1. Promoting the media: scope and goals - 2. Marketing radio - 3. Local television promotion: news, syndication and sales - 4. Management, reserach and budgeting in promotion - 5. Designing on-air, print and online promotion - 6. Network television promotion - 7. Cable marketing and promotion - 8. New media promotion - 9. Promotion in public television and radio - 10. Global promotion and marketing of televisiion - Glossary -Index.