| 000 -LEADER |
|---|
| fixed length control field |
01735cam a22003134a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003031787 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200306163846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0240807626 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780240807621 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181315 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200612051100 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200611101547 |
| Level of effort used to assign classification |
fadilah |
| -- |
200611101542 |
| -- |
fadilah |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
384.550688 |
| Item number |
MED |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Media promotion and marketing for broadcasting, cable, and the Internet / |
| Statement of responsibility, etc. |
edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Burlington, Mass. : |
| Name of publisher, distributor, etc. |
Elsevier/Focal Press, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 335 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 321-323) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Promoting the media: scope and goals - 2. Marketing radio - 3. Local television promotion: news, syndication and sales - 4. Management, reserach and budgeting in promotion - 5. Designing on-air, print and online promotion - 6. Network television promotion - 7. Cable marketing and promotion - 8. New media promotion - 9. Promotion in public television and radio - 10. Global promotion and marketing of televisiion - Glossary -Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Television broadcasting |
| General subdivision |
Marketing. |
| 9 (RLIN) |
240865 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Radio broadcasting |
| General subdivision |
Marketing. |
| 9 (RLIN) |
240866 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Cable television |
| General subdivision |
Marketing. |
| 9 (RLIN) |
240867 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eastman, Susan Tyler. |
| 9 (RLIN) |
21681 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferguson, Douglas A. |
| 9 (RLIN) |
21683 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Klein, Robert A., |
| Dates associated with a name |
1928- |
| 9 (RLIN) |
240868 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Promotion and marketing for broadcasting, cable, and the web. |
| 9 (RLIN) |
240869 |
| 920 ## - Programme |
|---|
| Programme |
MCS: 202949 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
46046 |
| Koha biblioitemnumber |
46046 |
