International marketing : An SME perspective / Sean de Burca, Richard Fletcher, Linden Brown.
Publication details: Harlow, England : FT / Prentice Hall, 2004.Description: xxxii, 720 p. : col. ill., maps ; 25 cmISBN:- 0273673238 (pbk.)
- 658.848 BUR
Partial contents:
A: The international marketing environment - B: The international marketing mix - C: International marketing strategy - D: Contemporary challenges in international marketing.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU | 658.848 BUR (Browse shelf(Opens below)) | 1 | Available | SHTEx,35050,04,GR | 1000808526 |
A: The international marketing environment - B: The international marketing mix - C: International marketing strategy - D: Contemporary challenges in international marketing.