FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran.
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001.Description: 212 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0074633384
- Brand building advertising
- 659.10954 PAR
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 659.10954 PAR (Browse shelf(Opens below)) | 1 | Available | SLASx,05000,03,GR | 1000505070 |
Case studies of brands handled by FCB-Ulka Advertising, Bombay.