Taylor's Library Banner
Image from Google Jackets

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.

By: Contributor(s): Publisher: Boston, Mass. : Harvard Business Review Press, 2015Description: xxviii, 287 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781625274496 (hardback)
Other title:
  • How to create uncontested market space and make the competition irrelevant
Subject(s): DDC classification:
  • 658.802 KIM 2015
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1

 658.802 KIM 2015 (Browse shelf(Opens below)) 1 Available SOMAC,41001,03,RM 5000163577
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1

 658.802 KIM 2015 (Browse shelf(Opens below)) 1 Available SOMAC,41001,03,RM 5000163576
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 6, BayNo 4

 658.802 KIM 2015 (Browse shelf(Opens below)) 1 Available SOMAC,41001,03,RM 5000163578

Corporate Communication Strategy

Includes bibliographical references (pages 263-270) and index.