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Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.

By: Contributor(s): Publication details: Santa Monica, Calif. : Rand, 2003.Description: xviii, 95 pSubject(s): Genre/Form: DDC classification:
  • 355.2/23/097309048 21
LOC classification:
  • UB323 .D44 2003eb
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
E-Book Taylor's Library-TU 355.2/23/097309048 (Browse shelf(Opens below)) e-book

Includes bibliographical references.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.