Is military advertising effective? (Record no. 55237)

000 -LEADER
fixed length control field 01484nam a2200337Ia 4500
001 - CONTROL NUMBER
control field vtls003198918
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200306165441.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100712s2003 cau sb 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0833033417
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10056170
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
-- 201007121727
-- VLOAD
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number UB323
Item number .D44 2003eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 355.2/23/097309048
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dertouzos, James N.,
Dates associated with a name 1950-
9 (RLIN) 266472
245 10 - TITLE STATEMENT
Title Is military advertising effective?
Medium [electronic resource] :
Remainder of title an estimation methodology and applications to recruiting in the 1980s and 1990s /
Statement of responsibility, etc. James N. Dertouzos, Steven Garber.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Santa Monica, Calif. :
Name of publisher, distributor, etc. Rand,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 95 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
529 ## -
-- TSLHHL
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2005.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Geographic subdivision United States
General subdivision Evaluation.
9 (RLIN) 266473
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United States
General subdivision Armed Forces
-- Recruiting, enlistment, etc.
9 (RLIN) 266474
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
9 (RLIN) 201578
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Garber, Steven,
Dates associated with a name 1950-
9 (RLIN) 266475
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
9 (RLIN) 25628
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10056170
Public note An electronic book accessible through the World Wide Web; click to view
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 55237
Koha biblioitemnumber 55237
Holdings
Withdrawn status Lost status Damaged status Not for loan Date acquired Date last seen Price effective from
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