Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.
By: Dertouzos, James N
.
Contributor(s): Garber, Steven | ebrary, Inc.
Publisher: Santa Monica, Calif. : Rand, 2003Description: xviii, 95 p.Subject(s): Advertising -- United States -- Evaluation | United States -- Armed Forces -- Recruiting, enlistment, etcGenre/Form: Electronic books. DDC classification: 355.2/23/097309048 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 355.2/23/097309048 (Browse shelf) | Available |
Includes bibliographical references.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.