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The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

By: Contributor(s): Publication details: New York : Basic Books, c1997.Edition: [Expanded ed.]Description: xiv, 210 p. : ill. ; 21 cmISBN:
  • 0201407191 (pbk.)
Subject(s): DDC classification:
  • 658.8 TRE
Contents:
How to fail in business without even trying - 2. The new rules of competition - 3. The winner's choice - 4. The discipline of operational excellence - 5. One company's experience - AT & T's universal card - 6. The discipline of product leaders - 7. One company's experience - intel corporation - 8. The discipline of customer intimacy - 9. One company's experiece - airborne express - 10. Setting your value discipline agenda - 11. Creating the cult of the customer - 12. Sustaining the lead - 13. Sustaining the lead - Epilogue - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 7

 658.8 TRE (Browse shelf(Opens below)) 1 Available SOMAC,37003,03,CL 5000034375

Includes index.

How to fail in business without even trying - 2. The new rules of competition - 3. The winner's choice - 4. The discipline of operational excellence - 5. One company's experience - AT & T's universal card - 6. The discipline of product leaders - 7. One company's experience - intel corporation - 8. The discipline of customer intimacy - 9. One company's experiece - airborne express - 10. Setting your value discipline agenda - 11. Creating the cult of the customer - 12. Sustaining the lead - 13. Sustaining the lead - Epilogue - Index.