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Advertising cultures : gender, commerce, creativity / Sean Nixon.

By: Series: Culture, representation, and identitiesPublication details: London ;Thousand Oaks, Calif. : SAGE, 2003Description: viii, 184 p. : ill. ; 24 cmISBN:
  • 0761961984 (pbk.)
  • 9780761961987 (pbk.)
Subject(s): DDC classification:
  • 659.1042 NIX
Contents:
Part 1: Advertising, cultural intermediaries and cultural analysis: 1. Advertising and commercial culture -- Part 2: Commerce and creativity: 2. 'Purveyors of creativity': Advertising agencies, commercial expertise and creative jobs - 3. Declasse and Parvenus? The social and educational make-up of creative jobs - 4. The cult of creativity: Advertising creativies and the pursuit of newness -- Part 3: Gender, creativity and creative jobs: 5. A homosocial world? Masculinity, creativity and creative jobs - 6. Between men: Masculinity and the dynamics of creative partnerships - 7. Pleasure at work: The gender ambivalences of work-based sociability.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 8

 659.1042 NIX (Browse shelf(Opens below)) 1 Available SOMAC,37000,03,AD 5000033119

Includes bibliographical references (p. 174-179) and index.

Part 1: Advertising, cultural intermediaries and cultural analysis: 1. Advertising and commercial culture -- Part 2: Commerce and creativity: 2. 'Purveyors of creativity': Advertising agencies, commercial expertise and creative jobs - 3. Declasse and Parvenus? The social and educational make-up of creative jobs - 4. The cult of creativity: Advertising creativies and the pursuit of newness -- Part 3: Gender, creativity and creative jobs: 5. A homosocial world? Masculinity, creativity and creative jobs - 6. Between men: Masculinity and the dynamics of creative partnerships - 7. Pleasure at work: The gender ambivalences of work-based sociability.