Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005.Description: viii, 158 p. : ill. ; 24 cmSubject(s): Genre/Form: DDC classification:- 658.8/27 22
- HD69.B7 F67 2005eb
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| E-Book | Taylor's Library-TU | 658.8/27 (Browse shelf(Opens below)) | e-book |
Includes index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.