Taylor's Library

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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

by Tybout, Alice M | Calkins, Tim | Kellogg School of Management.

Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (1).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (4).
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The new strategic brand management : creating and sustaining brand equity long term / Jean Noel Kapferer.

by Kapferer, Jean-Noël | Kapferer, Jean-Noël. Strategic brand management.

Edition: 3rd ed.Publisher: London : Kogan Page, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 KAP] (2).
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.

by Van Gelder, Sicco, 1964-.

Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 VAN] (1).
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Brands: meaning and value in media culture / Adam Arvidsson.

by Arvidsson, Adam.

Publisher: London : Routledge, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 ARV] (1).
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Wally Olins : the brand handbook / Wally Olins.

by Olins, Wally.

Publisher: London : Thames & Hudson, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 OLI 2010] (2).
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The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan.

by Morgan, Adam.

Publisher: Chichester : John Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 MOR 2004] (1).
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Brand leadership / David A. Aaker, Erich Joachimsthaler.

by Aaker, David A. (David Allen), 1938- | Joachimsthaler, Erich, 1956-.

Publisher: [New York] : London : Free Press Business ; Simon & Schuster, 2002, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 AAK] (1).
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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (1).
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Power brands : measuring, making, and managing brand success / Jesko Perrey, Tjark Freundt, and Dennis Spillecke.

by Perrey, Jesko [author.] | Freundt, Tjark [author.] | Spillecke, Dennis [author.].

Edition: Third edition.Publisher: Weinheim, Germany : Wiley, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 PER 2015] (2).
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: Fifth edition.Publisher: London : Kogan Page, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 KAP 2012] (1).
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The road to luxury : the evolution, markets and strategies of luxury brand management / Ashok Som, Christian Blanckaert.

by Som, Ashok [author.] | Blanckaert, Christian [author.].

Publisher: Singapore : John Wiley & Sons Singapore Pte. Ltd., [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47 SOM 2015] (2).
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Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder.

by Van Gelder, Sicco, 1964-.

Publisher: Sterling, Va. : Kogan Page Limited, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 VAN] (1).
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Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.

by Fisher-Buttinger, Claudia | Vallaster, Christine, 1971- | ebrary, Inc.

Publisher: Hoboken, NJ : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
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The business of brands [electronic resource] / by Jon Miller & David Muir.

by Miller, Jon, 1971- | Muir, David, 1971- | ebrary, Inc.

Publisher: Chichester, England ; Hoboken, N.J. : Wiley, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin | ebrary, Inc.

Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor.

by Taylor, David, 1964- | ebrary, Inc.

Publisher: Chichester, England ; Hoboken, NJ : J. Wiley, c2004Other title: Brandstretch.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Wowability : how to achieve it & why it matters / Imran Syed.

by Syed, Imran.

Publisher: Singapore : John Wiley & Sons (Asia), 2008Other title: Wow.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 SYE 2008] (1).
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9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960- | ebrary, Inc.

Edition: 2nd ed.Publisher: New Delhi ; Thousand Oaks, CA : Response Books, c2009Other title: Nine brand shaastras.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.

by Light, Larry [author.] | Kiddon, Joan, 1949- [author.].

Edition: Second edition.Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Copyright date: ©2016Other title: Learn the most common branding mistakes and how to avoid them.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIG 2016] (2).
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